Hebert Research Celebrates SEAFAIR!
On August 5th, 2016, Seattle-area residents will have the opportunity to witness the amazing Blue Angels aerobatic performances, as part of the opening celebrations for the SEAFAIR weekend festival. SEAFAIR is Seattle’s traditional summer festival that has been going on since 1950. SEAFAIR festival events include the Torchlight Parade, hydroplane races, a fireworks show and concert, the Blue Angels air show, U.S. Navy Fleet Week, a triathlon, a marathon, a milk carton derby, and 25 sanctioned community events, parades, and festivals that go on throughout the summer. In recent years, more than 5,000 volunteers have been involved in SEAFAIR, as well as hundreds of thousands of spectators.
Hebert Research: Helping Organizations to Grow
Hebert Research, Inc., based in the Bellevue/Seattle area, works with a broad base of international, national, regional and local business, professionals, associations and agencies. The company has served more than 2,000 customers and completed over 7,000 economic, business and market research projects. The following are examples of the types of research activities conducted by Hebert Research:
• Advertising Effectiveness
• Corporate Image and Identity
• Industry Economic Forecasting
• Market Share Estimates
• Pricing Strategy
• Brand Awareness/ Preference
• Customer Satisfaction
• Internal Comm. Analysis
• Merch./Package Testing
• Product Enhancements
• Consumer Behavior/Attitudes
• Demand Estimation
• Market Feasibility
• New Product/ Service Testing
• Site Locations
Hebert Research: Proud to Work with Camp Korey
July 12th, 2016
Camp Korey is a legacy to thousands of children, but also Paul Newman, who is a friend of Jim Hebert and helped in the development of the organization.
Camp Korey is a Northwest camp that serves children and their families who battle critical chronic illnesses. The organization stays true to its mission statement to honor the courage, strength, and determination of children and their families who battle life-threatening and critical illnesses. The camp seeks to provide them with a safe, friendly, medically sound environment where they can have fun and be kids.
Camp Korey is named after Korey Rose (1986-2004) who died of osteosarcoma, a bone cancer. The camp celebrates and pays tribute to the optimism of Korey and millions of children like him who suffer terminal illnesses.
Washington State Continues to be a Worldwide Leader in Cherry Exports and Production, According to Findings Gathered by Hebert Research
Washington State has been the largest supplier of cherries in the United States. 95 percent of United States cherries are grown domestically. Food and nutrition experts, including registered dietitian and host of the Food Network’s “Healthy Appetite,” Ellie Krieger, say the homegrown advantage, coupled with powerful health benefits, make cherries “America’s Super Fruit.”
Cherries have remarkable benefits that set them apart from other crops. In 2007, researchers found that cherry-enriched diets in animals lowered total blood cholesterol levels and reduced triglycerides (1).
Hebert Research: President and Senior Research Director – Jim Hebert
Jim D. Hebert is the president and founder of Hebert Research. Mr. Hebert is the adjunct Director of Research for Costco, the nation’s leading wholesale membership club. Mr. Hebert supervises all of the market and economic research studies the firm has completed over the last three decades.
A Thank You to All of the Employees of Hebert Research
Hebert Research has been fortunate to employ many talented individuals since beginning its operations in 1978. Over the years, the contributions of these employees have helped Hebert Research to become a leading research firm in the Pacific Northwest and nationally. As Hebert Research approaches its 40th anniversary, the company is looking at the great employees who are part of the company’s success.
Jim Hebert Analyzes the Economic Impact of the Alaskan Way Viaduct
June 13th, 2016
In November 2006 an extensive economic impact analysis was conducted by Hebert Research for what was called the Waterfront Group, who funded the research. These included AAA, Cascadia, Holland America, North Seattle Industrial Association, Seattle Marine Coalition, Seattle Waterfront Coalition, Seattle Waterfront Association, and Victoria Secret. From this research came the conclusion of the sponsors, but also the direct impact on tourist, retail shoppers, employees, entertainment, and those working in offices.
Food Trends Have Impacts from the Soils to the Supply Chain
April 17, 2016
The powerful beta weights are driving enormous changes in food trends. Science, health, technology, and consumer perceptions are all part of the new equations. Hebert Research’s contributions to the health sciences began in the early 1980’s with the dairy industry. Osteoporosis was beginning to emerge at an alarming rate. At this time, the explanation, or better described as an assumption, was that osteoporosis was simply part of the aging process. Calcium, nutrition, and exercise all became effective in reducing bone densities.
Hebert Research, Inc. congratulates new employees!
Hebert Research, Inc. is happy to announce the addition of three new employees, who will be actively assisting us on our future research projects.
Welcome to the team!
Seattle in 2016 is the 6th Worst Congested U.S. City
INRIX just released their national comparative traffic congestion findings. This year, Seattle now exceeds the rank order with Boston. This comes at a time in which the Seattle area plans to ask voters to approve in November the proposed $40 billion transportation funding. This follows the Sound Transit ST2, which is yet to be finished. Voters approved Phase 2 for $9.5 billion. Both Phase One and Two will cost an estimated $13.7 billion for 50 miles. By comparison, Phase Three will cost 2.9 times more. There are many explanations for the added cost from an average of $274 million per mile to $800 million, but the fact remains that it continues to be a major cost over the next 20 years and may restrict other infrastructure projects.
Hebert Research credited with major role in Lincoln Square expansion
Friday, March 11th, 2016 marked the celebrated and much-anticipated opening of the expanded Lincoln Center in Bellevue, Washington. Kemper Development Co. developed the expansion package, as owner and operator of the tower at 400 Lincoln Square, between NE 6th and NE 8th on Bellevue Way.
During the commencement celebration, Kemper Development Chairman, Kemper Freeman, recognized the contribution of Hebert Research, stating, “Kemper Development could not have done this project without the great research provided by Hebert Research.” Jim Hebert, founder of Hebert Research, replied, during the celebration, that he was “amazed by how Kemper Freeman has used Hebert Research’s research to assist in Kemper Development’s major expansion plans.”
Hebert Research congratulates Seattle University on new Masters of Science and Business Analytics (MSBA) program
The Dean of the Albers School of Business and Economics at Seattle University, Joseph Phillips, announced, during a special release to staff, colleagues, and the university community, the new Master of Science in Business Analytics (MSBA) program, set to launch in fall of 2016. The initial start of this program began during a luncheon between Jim Hebert, CEO of Hebert Research, and Dean Phillips, regarding the question, “What are trends in business needs at the graduate school level?”
Polls: A Critical Look by Jim Hebert, CEO
This presidential year has dominated the news, but polls have as well. In fact, the polls have become the news. There are, historically, the largest number of polling organizations involving colleges, polling shops, and the large, well-esteemed firms such as Gallup and Pew. Gallup, this year, made the decision not to conduct 2016 presidential polls. This is noteworthy, given the tremendous success of predictions in the Roosevelt victory. Although, the Obama/Romney mistake of Gallup was a time for Gallup to re-exam their role in the 2016 polls. So, what are the questions that must be asked about candidate polls at the national and local level?
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State Business Confidence Index Hits 25-Year High
Business Confidence Index for quarter 3 was written about in an article by the Spokane Journal of Business. Article written by LeAnn Bjerken. Published: 12/17/15. The Business Confidence Index, which began in 1991, is a critical economic forecasting index on the Washington State Economy. It is produced every quarter. The index is based on a panel of 200 CEO’s and CFO’s representing the companies within the State of Washington.
Seattle Times Op Ed – 11/6/15
By: Jim Hebert – Senior Research Director
This is a time of crisis in three of our once great institutions: Media, Judicial, and Political. The signs are all there. Henry David Thoreau once wrote “Once an ideal is institutionalized it is destined for failure.” Thoreau’s message is not only prophetic but gives a warning about the conditions in which it would occur. In response to the October 2015 response to the CNN Presidential debate in which the moderator’s questions were intended to be personal, displaying, irrelevant to the issues, and cause a diversionary conflict, the GOP announced that they have canceled the next 2016 debates.
The millennials no longer use the electronic media and print media as a source of news. Our research clearly shows it is a lack of credibility, over use of sound-bites, biased, and the list goes on and on. Social media without journalistic oversight and minimal enforcement against egregious activities and information has become the new media, even when the U.S. Constitution in the First Amendment never envisioned it to be destructive, demeaning, or disparaging of the individual, whether it was true or not. The new media without judicial review and decisions to set parameters is running uncontrolled.
Without justice there is no law and without law there is likewise no justice.
Science Begins with Questions – 11/5/15
By: Jim Hebert – Senior Research Director
“You have not because you ask not.” Discovering solutions for businesses or start-up organizations begins with asking the right questions. It is not how much we know, but discovering what is not known, or, in fact, what are the correct answers. There is much more that is a part of policies, whether published or private, based on assumptions, dogma, or credentials of experts who convincingly say they know, or nothing at all. Even our legal system, which was based on the preponderance of evidence, is based on prejudice, discrimination, or witnesses who knowingly purge themselves and violate the statute of bearing false witness.
Answering questions through research requires investing time, as well as other precious resources. But the cost of error is far, far more costly in terms of investments and developing the wrong strategy.